Bing makes small dent in Google, Yahoo market share in July

19 Aug 2009

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Microsoft's new search engine Bing continued to make small inroads into search giants Google's and Yahoo's market share in the US internet search market in July, reveals the latest data from research firm ComScore.

Microsoft, which launched Bing in early June, (See: Microsoft to unveil new search engine next week) picked up another 0.5 per cent of the search market to 8.9 per cent in July from 8.4 per cent in June.

Market leader Google lost 0.3 per cent of the total market share dipping 64.7 per cent from 65.0 per cent in June, while its distant rival, Yahoo also lost 0.3 per cent, slipping 19.3 per cent in July from 19.6 per cent in June.

Of the 13.6 billion searches conducted in the US last month, 64.7 per cent were made through Google, 19.3 per cent through Yahoo sites, 8.9 per cent on Microsoft's sites, 3.9 per cent on Ask Network and 3.1 on AOL.

It was the second month in a row that Bing has managed to increase its share. In fact, Bing was the only search engine among the top five that saw an increase of 2 per cent in the total number of search queries, up from 1.179 billion in June to 1.208 billion in July, says ComScore.

In the worldwide search market share, Google processed 78.45 per cent of all searches in July, China's Baidu 8.87 per cent, Yahoo 7.15 per cent and Bing 3.17 per cent, according to NetApplications, a US-based Internet statistics company.

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