Mumbai: SUV maker M&M today said that its two-wheeler arm, Mahindra 2 Wheelers, had sold 10,000 units,of its recently launched power scooters, the Mahindra Rodeo, Mahindra Duro, along with the Mahindra Flyte, launched earlier.
The comany said in a press release, "Within the two-wheeler strategy, scooters form M&M's entry point into the Indian market will be an important part of the company's overall two-wheeler product portfolio."
It said that there were several macro environmental trends that make the scooter market especially attractive to Mahindra. It identified these trennds as a younger, more affluent customer base with a significant number of women riders and increased scooter demand in tier-2 cities and small towns.
M&M said that it is focusing on building a global R&D network and draw upon the best available global competency pool, while retaining the flexibility to cater to specific consumer requirements in all segments.
"Mahindra 2 Wheelers being the newest entrant in the industry, has the advantage of changing the dynamics of the game through innovation and consumer insight led marketing strategy," it said.
M&M currently has three products in its scooter portfolio - the 125cc Rodeo, Duro and Flyte, which was the company's first two-wheeler product in the country.
The releasesaid, "The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0 bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration ensures agility even in dense traffic and low maintenance costs. The Mahindra Rodeo offers the ultimate in comfort, convenience and safety."
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the transportation needs of the entire family but is also the best value for money product in its category as it provides the customer with the highest value per unit of engine cc. It recently received the Scooter of the Year Award at the NDTV Car and Bike Awards held in Delhi.