labels: indian oil corporation, petrochemicals
IOC increases domestic market shares of LAB news
11 April 2007

The Gujarat refinery of Indian Oil Corporation''s (IOC) has increased its domestic market share for linear alkyl benzene (LAB) by almost 30 per cent. U K Basu, executive director, Gujarat Refinery, IOC, said the LAB unit, commissioned in 2004, achieved 100 per cent capacity ulitisation and has garnered a 30 per cent domestic market share. He further added, "At Gujarat Refinery, we have recorded a crude throughput of 12.95 million metric tonne for 2006-07 and estimate it to increase up to 13.7 MMT by the year 2010."

This refinery output for distillate yield (high value products) was 71.7 per cent of crude and the crude output is 30 per cent of IOC''s total output. It also scaled up its diesel production from 4.43 MMT to its highest ever diesel production of 5.06 MMT. The company saw a 14 per cent increase in crude processing in 2006-07 from the seven refineries totaling processing of 43.98 million tonne of crude.

The refinery also started exporting superior grade LAB (used for manufacturing detergent) to Indonesia, Thailand, Vietnam, Norway, Turkey and Oman during the year 2006-07. RIL and Nirma are the other major players competing with IOC.

At its Gujarat refinery, the company plans to invest Rs5,693 crore to implement a petrol and diesel quality improvement project which is expected to be completed by October 2009. This will result in maximising the product availability mainly in the LPG and HSD categories.

The company is also studying the viability of setting up a 15-million metric tonne (MMT) petrochemicals and refinery facility in Paradip in the near future.

On 6 April, 2007, Sarthak Behuria, chairman, IOC, inaugurated the Rs300 crore Mundra-Panipat Pipeline project for transporting imported crude oil to Indian Oil''s Panipat Refinery in Haryana. The 1,174-km pipeline will meet the additional crude oil demand of Panipat Refinery, whose capacity has recently been expanded from 6 to 12 MMTPA.

Indian Oil also launched its XtraRewards, India''s first online loyalty card for cash customers in Bangalore on March 26, 2007. The first online cash customer loyalty card, XtraRewards, was presented to Padmashri Prakash Padukone by G C Daga, director (marketing).

At the launch, Daga said, "XtraRewards is the first reward programme for customer''s paying cash. It is commonly assumed that plastic money or credit and debit cards are the most popular means of purchase. But even today about 90% of the people who drive into petrol pumps pay in cash. He added that with XtraRewards, such cash customers can add value to their purchases by piling up loyalty points. These loyalty points are accrued even for customers paying through credit and debit cards."


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IOC increases domestic market shares of LAB