IBP Co Ltd has nationally launched its new Q&Q
Assurance Programme - Pure Bhi Poora Bhi.
The forum also
included discussions of new business plans, the new marketing
and advertising strategies and also introduced IBPs
new brand ambassador, matinee idol Jackie Shroff. Presiding
over the function was IBP chairman M S Ramachandran.
The Q&Q scheme
was launched by IBP in the 50th year of Indias independence
in an effort to provide better customer service - an effort
that was the first in the oil industry. At present, the
scheme is being re-launched as Pure Bhi Poora Bhi and
has been implemented at 97 per cent of outlets.
is the oldest oil marketing company, operating in India
since 1909, and has consistently demonstrated leadership
in the business of retail marketing of petroleum products.
In fact, it was the first integrated oil company with
its own oil fields and refineries.
Today, IBP is engaged
in marketing petroleum products, manufacturing and marketing
lubricants and greases, industrial explosives and cryo-containers.
Petroleum, chemicals and engineering are the first three
business groups of IBP. It has more than 1,800 retail
outlets and various SKO / LDO. The company has recently
entered into LPG marketing and has more than 2,30,000
year, IBP witnessed a successful disinvestment process
whereby the management control has been vested with M/s
Indian Oil Corporation Ltd, a Navratna and Fortune 500
company. IBP has a turnover of Rs 8,453 crore; has achieved
the highest ever profit after tax, Rs 195.79 crore; and
has achieved a 100-per cent dividend for the second year
Its standing as
a stand-alone petroleum marketing company compares favourably
with the best in the world. The per-pump throughput for
HSD has been the highest in the industry for the last
five years - 11 per cent more than the average industry
PPT in 2001-02.
The thrust on retail
initiatives is being planned in various ways, like expanding
the existing retail network and upgrading retail outlets
progressively to international standards, providing multiple
associated facilities judiciously and cost effectively,
enhancement of dealer motivation through dealers
meet, awareness, seminars and upgrading human skills.
For the discerning
customer IBP has launched its premium grade petrol and
premium grade HSD. Premium grade MS has been launched
under the name Josh on 1 November 2002 and Premium Grade
HSD has been launched under the name Shakti on 6 December
2002. The company has begun marketing of these two products
in six major cities at 34 retail outlets and 21 retail
To carry forward
government directives, IBP has also planned to introduce
auto LPG as per Supreme Court orders. An auto LPG programme
is being implemented in major cities like Mumbai, Delhi,
Bangalore, Agra, Ahmedabad, Pune, Kanpur, Hyderabad, Kolkata
IBP is also marketing
CNG in Mumbai and Delhi. Expansion plans include adding
CNG to four retail outlets in Mumbai. Delhi already has
CNG at three retail outlets and it is proposed to add
eight more in the next financial year.
captivate on retail excellence and maintain differentiated
position vis-à-vis competitors, IBP has adopted
the route of entering into strategic alliances with various
service providers like Cummins, tourism corporations of
Kerala and Andhra Pradesh and Iftex Petrochemicals. The
company has also launched Eagle One brand of USA Car Care
products through an alliance with Valvoline Cummins.