IBM India today announced the Independent Software Vendors
(ISVs) Advantage Initiative, reinforcing its commitment
to deliver solutions to the small and medium business
(SMB) market. This initiative is designed to provide ISVs
with technical and marketing support to help meet the
needs of SMB customers.
other software providers that develop applications that
compete directly with those of their partners, IBM collaborates
with ISVs to develop open solutions for customers. Nucleus
Software Exports Ltd, a leading global provider of products
and solutions to the banking and financial services industry,
and Karishma Software, which develops after-sales business
solutions for service-oriented businesses, are among the
first ISVs in India to join the ISV Advantage programme.
part of the initiative, ISVs work with IBM India to port
their applications to IBM''s open infrastructure, with
a special focus on IBM WebSphere Express and IBM DB2 Express
running on Linux, as well as IBM WebSphere and IBM DB2
Universal Database. IBM India intends to broaden the scope
of ISV Advantage programme over time to include new IBM
Express software, hardware and services offerings as they
become available. This will further enable ISV Advantage
participants to build comprehensive solutions to better
serve SMB customers.
joining IBM ISV Advantage programme, Karishma Software
is poised to deliver solutions to the healthcare vertical
segments of the mid-market that can be easily implemented
and seamlessly integrated with existing applications.
Our customers recognise the value we bring to them through
our partnership with IBM, and participating in ISV Advantage
will enable us to deliver even more robust solutions,"
says R Guru Moorthy, executive director, Karishma Software.
R Dusad, managing director, Nucleus Software Exports,
says: "We are a leading global provider of products
and solutions to the banking and financial services industry.
IBM is the world''s leading provider of IT hardware and
software platforms. We believe that the ISV Advantage
programme will help both the organisations to reach out
to the customer by leveraging each other''s strengths to
Advantage is part of the IBM SMB Advantage initiative,
a $500-million global effort to help drive business partner
profitability and effectively serve the SMB market. IBM
India understands that SMB customers face unique technology
challenges and require customised solutions to address
business issues relevant to their industries.
is working closely with ISVs to develop solutions that
help SMB customers solve specific business problems, easily
and cost-effectively," says Frank Luksic, country
executive, software group and developer relations, IBM
India. "The overwhelming interest in ISV Advantage
demonstrates IBM''s commitment to providing ISVs with a
wide range of products, technical and marketing support
that is unmatched in the industry. This interest also
conveys trust. ISVs know IBM has decided not to compete
with its application partners. We serve customers with
and through our partners."