Hummingbird to focus on the vast SAP install base in India

Meenakshi Attree
11 March 2003

Hummingbird's proven strength in information management systems has made it stay on top throughout the world. It would further extend its leadership in addressing the management reporting needs with the business intelligence domain in India that is identified as a key growth market by Hummingbird.

Keeping up with its expansion strategy in the identified region, Hummingbird entered India two years back and since then, has been successfully helping corporates to have a competitive edge through their solutions. Two years of operations in India has made Hummingbird understand the market demands more precisely, leading to their unveiling more focused suite of products in the business intelligence domain.

Says Hummingbird general manager (South East Asia, India and Greater China) K L Balasubramanian: “The business requirements are so dynamic, so it's very important to provide a user friendly and flexible tools that can help them to generate their own reports (24x7) to meet their topline and bottomline.“

The Indian market is rapidly recognising and accepting the information potential that represents the dominant opportunity to generate competitive advantage. Hummingbird now further proposes its plans to help foster a complete enterprise view of content with its enterprise information management system. Many organisations already have some form of business intelligence solution in place.

Standard query and reporting toolsets, data mart, and data warehouse initiatives have been a major business focus in India for so many years now. But these solutions are often department level, regional and overall disjointed. This challenge of overcoming so-called data islands is taken up by Hummingbird that now focuses on the vast SAP install base in India.

Adds Balasubramanian: “Business intelligence initiatives should be future proof. The emerging trend is in maximising the value of existing systems and information. If organisations do not have a sound business intelligence practice in place, they will surely benefit from the superior decision making facilities, centralised data access, and other benefits that Hummingbird ETL and reporting and analysis provide.“