The partnership between Japanese automaker Mitsubishi
Motors, and Indian auto veteran Hindustan Motors (HM)
seems set to undergo significant changes, with Mitsubishi
Motors set to play a larger role in the marketing and
distribution of all its passenger cars in India.
Motors and HM are said to have initiated the process of
appointing a new marketing advisor for marketing and sales
of all Mitsubishi products in India.
HM manufactures some of Mitsubishi''s passenger cars, and
also markets all its products.
change has been undertaken to strengthen Mitsubishi Motors
presence in India, and simultaneously ensure better product
penetration of Mitsubishi''s passenger cars.
say this could be the first of major changes in the relationship
between the two auto companies.
portfolio in India includes the Lancer, the Lancer Cedia
and the sports utility vehicles (SUVs) Pajero and Montero,
with the latter being the latest launch from the company
Lancer costs about Rs6.75 lakh, the Cedia about Rs8.6
lakh. These sell a total of around 250 units per month,
and are manufactured in India.
Pajero, priced at around Rs19 lakh, and the Montero costing
around Rs32 lakh, sell a cumulative of around 200 units
the sports utility vehicles are currently imported as
completely built units.