Delhi: Hindustan Motors and Japan''s Mitsubishi Motors,
have introduced a CNG version of the Mitsubishi Lancer
for the Indian market.
reliable 1.5-litre engine with flat torque characteristics
that make superior drivability possible even in city
traffic powers the CNG Lancer. Clean and pure CNG optimizes
the engine''s performance and maximizes its life.
CNG conversion kit, to be fitted at sale points, has
been custom developed for Lancer, based on international
design of BRC Italy. Kit fitments and mountings are
approved by Hindustan Motors after stringent durability
and mileage accumulation tests. Automotive Research
Association of India (ARAI), Pune, has approved the
CNG conversion kit and the cylinder design.
power and fuel economy is complimented with comfortable
interiors in the CNG Lancer. Titanium finish cockpit
and Italian leather interiors along with rear duct tropicalised
air conditioning are just some of the features that
make the experience of the CNG Lancer unforgettable.
to Ravi Santhanam, managing director, Hindustan Motors,
"Hindustan Motors has always been on the forefront
of introducing environment friendly vehicles in the
Indian market. CNG has been welcomed as a more economical
and greener option and the CNG variant of the Lancer
will be greeted with an excellent response from those
customers who look for style, power, luxury, economy
and eco-friendliness in their vehicles."
Motors has also launched a new, 20-second TV commercial
for the Mitsubishi Lancer Cedia. A Mitsubishi EVO manoeuvring
the rough and tricky rally terrain gradually transforms
into an elegant silver car cruising on city roads with
equal ease as of the rally careith the base line, "Introducing
the Mitsubishi Cedia. Spirited products for spirited
Santhanam, "The commercial will electrify the minds
of the target audience for the Lancer Cedia. It showcases
the powerhouse of performance as well as the elegance
of the car effectively. It will certainly ignite the
imagination of the customers."
The TVC will be telecast from this week on prominent
news and niche channels such as National Geographic
as well. The duration of the
campaign will be 8 weeks starting July 14, 2006. A colour
print campaign for Cedia is already on and will continue
during these eight weeks.