Mumbai: The new International Lux Body Wash, promoted as a skin styling product not just a bathing soap, comes in two variations: Rich Moisture, which embodies an exotic combination of green apple and orchid extracts, and Fresh Moisture, which exudes the freshness of orange peel extracts. To complete the skin styling experience, each bottle comes with a free loofah.

The Lux body wash promises an experience that is far superior to soap. It is available at select outlets in select cities and priced at Rs90 for 250 ml and Rs49 for 150 ml.