(HLL) has launched Nihar Naturals hair oil, combining
the benefits of coconut oil and methi (fenugreek),
available in three floral variants - rose, jasmine and
Says HLL business
unit head (hair care) D Shivakumar: Nihar Naturals
is a product of our constant research and development.
Consumer preference studies have shown us that in todays
fast-paced life, people want a reliable hair oil, which
caters to all their hair care needs, smells good and at
the same time does not look oily or sticky on their hair.
Consumers seek soft, radiant, strong, healthy and beautiful
hair and Nihar Naturals is aimed at providing just that.
One need not worry
about harsh products being used on hair anymore, says
a company press release. With a hair oil brand like Nihar
Naturals, HLL has used natural ingredients like methi
and hibiscus in the new hair oil.
Says HLL head (hair
innovation centre) Dr S Raghupathi: With Nihar Naturals,
we have tried to provide consumers a delightful and affordable
product mingled with the goodness of nature. Coconut oil
contains glycerol fatty acids, which naturally nourish
your hair. Coconut oil also acts as a natural conditioner,
making hair smooth and easy to comb. The oil of methi
is rich in nourishment and is believed to be a do good
for hair. It is cool on ones head and works as a
natural conditioner for dull, lifeless hair.
on the other hand, gives a healthy shine to ones
hair. The fragrance of rose and jasmine offers a soothing
property and acts on the emotional or psychological state
of mind. They both seem to enhance the positive state
of the mind and help in relaxation and refreshment.
of Nihar Naturals is that it has incorporated time-tested
ingredients while enhancing performance of oils through
scientific understanding. It also offers consumers the
advantage of choosing from a comprehensive range of Nihar
Naturals to meet their every hair need.
Naturals is available in 100ml, 200ml and 400ml packs
at an affordable price ranging from Rs 17.25 for a 100ml
to Rs 32.50 for a 200ml pack. There is a special trial
pack, which has been introduced at Rs 9 price point for
a 50ml pack.
addition to the methi range, Nihar Naturals also
has an amla variant namely Nihar Coconut Amla hair
oil which was launched in December 2001. This contains
the goodness of both coconut and amla, giving double
nourishment to the hair.
also offers pure coconut oil, which is 100 per cent double-filtered