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Mumbai:
Hero Honda Motors, which controls about 45-per cent market
share in the Indian motorcycles segment, is likely to
launch two new models in the second half of this financial
year. These aggressive launches, along with the improving
market conditions, are expected to lift the growth in
the second half.
The
company is expecting to maintain its full-year sales target
of 2 million bikes through these launches. The recent
rollout of new models the entry-level CD-Dawn and
the premium segment Karizma has helped the company
to compete across the segments, according to Networth
Broking.
It
recently came out with new variants of the Passion and
its old war-horse, the Splendor. These new launches are
likely to help Hero Honda gain a market share in the coming
quarters.
Hero
Honda''s results for the quarter ended 30 September 2003
was in line with market expectations. Sales volumes increased
by over 9 per cent year on year to 446,000 units, driven
by its new entry-level motorcycle, CD-Dawn, and value
terms net sales increased by 2 per cent to Rs 12.6 billion.
Hero
Honda posted a net profit of Rs 1,565.50 million for the
quarter ended 30 September 2003 as compared to Rs 1,398.40
million for the quarter ended 30 September 2002.
Hero
Honda has maintained its overall market share of 43-45
per cent in the motorcycle segment. While in the executive
segment the company has lost its market share, it has
gained a significant market share in the entry-level segment.
The
good monsoons could spiral huge rural demand for motorcycles.
Also, its huge penetration and brand royalty could make
Hero Honda to spring positive surprises on the volume
front, according to Enam Securities.
As
competition in the motorcycle business is intensifying,
both on pricing and new product introductions, maximum
pressure will automatically be on the market leader Hero
Honda, Enam Securities said.
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