Google promotes Chrome through unique campaign

04 Jul 2011

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Google India has launched a "The Web Is What You Make of It" campaign - Google's global online and offline campaign celebrating everyday people in India and around the world who are pairing their passion and creativity with the power of the web. Capturing the best moments in life, the campaign showcases the emotional and personal connection that people have with the web today.

"The web is a powerful platform that has evolved significantly over the past 10 years from simple text pages to a rich interactive experience," Google India said in a statement. "Google Chrome is a browser built for this new web - a web that's full of possibilities, a web that helps users go beyond viewing to start doing," It added.

Chrome is fast and simple, designed to help you make the most of the modern web.

It gives people a great browsing experience because of its fast, simple and secure interface.

Today, 160 million people around the world use Chrome to explore the web and 'The Web Is What You Make It' campaign is all about sharing their stories and inspiring more people to get online and change their lives.
 
Through a series of short videos, Google wants to share how the web has changed the lives of millions of people and helped them achieve their dreams. It includes a variety of stories from celebrities to everyday consumers to small businessmen.

The first video, ''Letters from Dad'', debuted on 19 June 2011 across national TV channels, was inspired by a collection of true stories about parents taking advantage of technology and web services to capture and document the lives of their children.

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