Google ranked fastest growing brand: Interbrand survey

28 July 2007

With a 44 per cent increase in its brand value in the last one year, Google has emerged as the brand with the fastest growth says global brand ranking agency, Interbrand Corporation, in the latest annual Businessweek / Interbrand survey of global brands.

The internet search engine brand has outpaced others in the list for the second straight year; The Interbrand report says that Google''s brand value rose 44 per cent in the past one year to $17.8 billion, ranking the brand at 20th place.

Among this year''s other top gainers are Google, Zara, Apple, and Nintendo in the annual ranking of The Best Global Brands.

Coca-Cola topped the list, for the seventh year in a row, even though the value of the brand declined 3 per cent. Nokia emerged the highest-ranking brand outside the US while American brands made up more than half of the top 100.

Interbrand''s methodology values brands using sales and a consideration of how important the brand is in the sector — the same way any other corporate asset is valued — on the basis of how much it is likely to earn for the company in the future.

Accordingly, each brand must derive at least a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data.