 New Delhi: Godrej Consumer Products (GCPL), a leading fast-moving consumer goods (FMCG) company, has emerged a winner with its All Care and Cinthol brands bagging the first and third positions, respectively, in a research study conducted by Consumer Voice. The survey was initiated by the Voluntary Organisation in Interest of Consumer Education (Voice) and was carried out at the Shriram Institute for Industrial Research, Delhi, an independent and National Accreditation Board of Laboratories-accredited lab. The tests made use of IS2883:83, IS2888, IS286 and IS13498 as the benchmarks for the testing procedures and had certain prerequisites. The study comprised 12 brands, which included Cinthol, Godrej All Care, Margo, Lux, Palmolive Extra Care, Liril, Nima Sandal, Breeze Lime, Dettol, Nirma Beauty Soap, Chandrika and Medimix. The brands were tested on the basis of various parameters, which included: - TFM content of a soap
- The weight in comparison to that mentioned
- Lather
- Brand image of the soap
- Insoluble matter in alcohol test
- Sensory test
 Godrej All Care and Godrej Cinthol ranked first and third, respectively, and was rated in the Grade-I toilet soap category. Also, the actual TFM content of both the soap brands was much more than that was declared on the packaging.
As far as insoluble matter is concerned, Cinthol and Godrej All Care did well by restricting their insoluble matter to less than 1 per cent by weight as compared to the others in the survey. Godrej All Care, with an overall score of 88.08 stands first. It has the highest TFM quantity of 82.5 per cent and thus is clearly the leader among soaps. It also has the least moisture and volatile matter, which is a positive thing. It generates 240 ml of lather and stands ninth insofar as lather generation is concerned. The study claimed Godrej All Care as an intelligent buy. Godrej Cinthol got an overall score of 87.56. Cinthol tops the 'insoluble matter in alcohol' test with least insoluble matter.  GCPL (www.godrejcp.com) is a major player in the Indian FMCG market with presence in the personal, hair, household and fabric care categories. It has leading brands of soap such as Cinthol, Godrej Fairglow, Godrej No 1 and Shikakai range of soaps, Godrej Fairglow Fairness Cream, Godrej Shaving Cream and Godrej Hair Dyes, Godrej Coloursoft Hair Colours, Godrej Colourgloss Shampoo, Godrej Nupur Natural Mehendi, and Ezee Liquid Detergent.
With a turnover of Rs 514 crore, the company employs about 900 persons and has three modern manufacturing facilities at Malanpur (Madhya Pradesh), Guwahati (Assam) and Silvassa (Dadra and Nagar Haveli). Associate companies include Godrej Industries, Godrej Sara Lee, Godrej Agrovet, Godrej Properties and Investments and Godrej Tea. GCPL is listed on the Bombay Stock Exchange, the National Stock Exchange and the stock exchanges of Chennai, Kolkata, Delhi and Ahmedabad.
|
