Delhi International Airport (P) Limited (DIAL), a subsidiary of GMR Infrastructure Ltd and Outlook Group today announced the launch of a premium monthly magazine for free distribution, Outlook Lounge, catering to the air travelers.
The company said that the magazine would be available to the passengers at all departure terminals of Delhi Airport at free of cost. Outlook Lounge aims to provide an entertaining relating to travel, lifestyle and leisure content for the air traveler.
DIAL is a consortium led by GMR group (50.1 per cent) and comprises Airports Authority of India (26 per cent), Fraport and Eramen Malaysia (10 per cent each) and IDF (3.9 per cent).
The magazine promises quality content with a well balanced mix of exotic destinations, latest gizmos, latest trends, lifestyle, entertainment, financial planning, aviation updates and health advice, along with a good blend of intelligent reviews on movies, music, books and much more.
B S Shantharaju, CEO, DIAL, said, ''DIAL is happy to partner with the Outlook Group, to launch this magazine for passengers. It will not only help passengers stay in touch with the latest updated in the development of IGIA, but also provide wholesome infotainment for them.''
Builder Rajan Raheja-owned Hathway that owns the Outlook Group, which includes Outlook, its flagship brand, and various other titles like Outlook Money, Outlook Business, Outlook Traveller and Outlook Profit.
The Group also has international alliances through which it publishes licensed Indian editions of Marie Claire, Geo and People in India besides handling marketing and distribution and advertising of Newsweek and distribution of Business week.
For the Outlook group, this will be another foray into a new territory and publisher Maheshwer Peri is quite upbeat about the launch. He says, ''We always felt that we should enter the custom publishing market when the best opportunity comes our way. We are happy that we have been chosen to cater to the readership requirements of the travellers at the Delhi airport. It is a great opportunity for us and we are committed to publishing the best magazine catering to the air travellers in India.''
DIAL is working towards the modernization and restructuring of the Delhi Airport. The project being developed by DIAL under Public Private Partnership has been given the mandate to finance, design, build, operate and maintain the Delhi Airport for 30 years with an option to extend it by another 30 years.
GMR completed the Indira Gandhi International Airport's (IGIA), Delhi's brand new 4430m long runway longest in the country, making it the third runway to becomes India's first and among the very few civilian airports in Asia to have three operating runways.