GM India launches Spark variant, Muzic

Expanding its its lineup in the small car segment in the country, General Motors, India, yesterday launched a limited-production version of its popular small car the Spark, equipped with a new music system and a six-CD changer.

General Motors Spark MuzicThe Chevrolet Spark special edition, callled Spark Muzic, is priced at Rs3.27 lakh (ex-showroom).

Present on the occasion was Jonathan Browning, GM vice president of global sales, service and marketing.

General Motors says it expects India to emerge as one of the top five markets globally for its brand Chevrolet in the next five years and regards the rapidly expanding Indian auto market as a priority area.

Accordingly, the company says it will continue to introduce variants of the Spark that target different groups of customers to enable it to achieve its goal of becoming a market leader in India by giving its customers the vehicles that they want when they want them.

The auti market had been flat with a moderate decline in sales (See: Most auto companies see heavy fall in sales), Chevrolet managed to boost its sales by 10 per cent in 2008.