Godrej enters colour TV market; launches new-technology LCDs

Mumbai: Godrej has teamed up with its appliance business partner Boyce Manufacturing to enter the colour television (CTV) market in the country. The company also launched its stunning Godrej EON range of LCDs with iPIX technology.

Godrej EON XLCDGodrej Appliances, the consumer goods division of Godrej and its Europe-based partner are investing Rs150 crore in the LCD manufacturing venture.

''It is a joint production development and is being done abroad," said Godrej Appliances COO George Menezis.

''Godrej EON XLCD, which uses 'Intelligent Processing for Image Excellence' (iPIX) technology, gives strikingly cleaner images. The technology is similar to that used by remote sensing satellites to receive input signals and cleans them by reducing video noise levels, improving sharpness and clarity for a flawless viewing experience,'' the company said in a release.

Godrej claims to be the only one company that uses iPIX technology that shows demonstrable improvement in the video images.

While the 15-inch screen TV from Godrej would cost Rs6,000 plus, the 42-inch LCD TV would cost Rs70,000.