Pantaloons to promote cosmetics range, Faces

24 April 2009

New Delhi: Kishore Biyani-controlled Future Group has introduced Faces Cosmetics range of skincare and beauty products in India at Pantaloon's Ghatkopar (Mumbai) and The Great India Place, Noida (Delhi NCR) shopping malls.

Faces Cosmetics, specialises in colour cosmetics and anti-ageing products for women and teenagers. Faces offer colour cosmetics and skincare products in over 60 standalone stores in Canada, United States, Central America and Europe.

The Future Group, acquired a  70-per cent stake in Faces Cosmetics through its financial arm last year from its promoter, Canadian NRI Ramesh Jolly.

Faces Cosmetics is majority owned by Indivision India Partners, a private equity fund whose managing partner is Biyani. Indivision has partnered with Pantaloon Retail, the Flagship retail company of Future Group, to strategically promote the Faces brand's introduction into the Indian market.

Faces Cosmetics is known for its unique product innovations and formulations. Globally acclaimed as a market leader in premium colour cosmetics and skincare, Faces offer a comprehensive range of product categories for men and women of all ages, with over 1000 SKUs to suit every skin type, colour and look.

Smita Gautam, beauty head at Faces, said, "I am very excited about the new product we have launched and the immediate customer interest has been very encouraging. Through ongoing research and development we will continue to develop innovative products to suit the Indian beauty market".