The Friedman group, USA, retail''s largest and most sought-after
consulting and training organisation, has announced a
strategic association with Pearl Academy of Fashion Ltd
to offer retail consultancy services in India.
this association, the Friedman group''s world-class retail
consultancy services will be extended to the Indian market.
Over 5,00,000 retailers worldwide use Friedman''s retail
expertise, which include some of the leading names in
the retail industry such as Nike, Neiman Marcus, Godiva
Chocolatier, Kodak, Bata Shoes, Hallmark Cards, Neiman
Marcus, Bata Shoes, Samsonite, Marriott Hotels, Benetton,
Marks & Spencer, Fox Music and La-Z-Boy Furniture.
Friedman group founding CEO Harry J Friedman: "We
are delighted to have forged a relationship with the Pearl
Academy of Fashion, the premier industry-oriented professional
training and consultancy centre in India. With the rapid
growth of retailing in the Indian market, there exists
a great need to provide sales, customer service and management
skills to this key industry. We believe we have found
the perfect partners to deliver the same Friedman retail
technology that since 1980 has resulted in millions of
dollars in sales increases for retailers of all sizes
and industries in the US and countries around the world."
Pearl Academy of Fashion executive director A K G Nair:
"The current decade has witnessed a dramatic metamorphosis
in India''s retail sector. Quality and customer care have
become key elements and industry buzzwords. The customer-oriented
perspective has led to the evolution of customer care,
relationship management, quality of service and customer
loyalty programmes, which have emerged as core areas of
concern. Moreover, retailers in India have begun to adopt
and implement industry practice models that are predominantly
prevalent in the west. Pearl Academy of Fashion, through
its retail consultancy division, has entered into a license
agreement with the Friedman group to bring effective retail
staff management practices models to Indian retailers."
locations in Delhi and Bangalore, Pearl Academy''s addition
of the Friedman group and the proprietary programmes and
services that they have developed will give Indian retailers
the tools they need to increase their professionalism,
productivity and profits.
growing consumer base, increasing disposable incomes,
falling real estate prices, rapid development of shopping
malls and emerging breed of brand-conscious consumers,
are the major factors propelling the growth of the Indian
retail industry. Market studies indicate a rapid growth
in organised retailing from a mere 2 per cent of the total
retail industry to a significant 20 per cent by the end
of the decade. The trend is driving the demand for adequately
trained professionals in retail management that could
adapt to rapidly changing consumer trends and business
dynamics of the Indian retail industry.
key ingredient to the success of any retail organisation
is its people. The quality of workforce today is considered
one of the top determinants of retail success, and the
relatively low attention to people skills is already evident
amongst the organised retail companies in India. Customer
management over-rides almost all the vital business decisions
in the current world economy, yet the Indian retail sector
has yet to recognise the contribution of customer care
personnel in this surging sector.
Pearl Academy of Fashion head (retail consultancy division)
Anil K Sharma: "This is why, after an exhaustive
search, we''ve aligned with the internationally respected
Friedman group, to bring their proven retail training
systems to India. Harry Friedman''s unique ability to create
systems and techniques for routinely delivering retail
sales increases, regardless of the culture or environment,
is quite remarkable. We are very excited to bring such
expertise to the Indian retail marketplace and look forward
to adding India''s finest retailers to this list."