New Delhi: Ford India today relaunched the new version of the Fusion for the Indian market, at Rs 5.69 lakhs (ex-showroom Delhi).
The company says the new Fusion, "with a peppy, best-in-class, 1.6 litre Duratec petrol engine, is a highly practical, compact and powerful vehicle combining solidity, robustness and agility."
Unveiling the new Fusion, Arvind Mathew, managing director and president of Ford India, said, "The New Ford Fusion is a contemporary, intelligent and powerful car, designed to meet the wide range of needs of today's modern urban family."
"Fusion's unique styling, compact exteriors, complemented by spacious and premium new interiors add up to make it an extremely desirable mid-sized car for an urban household", he added.
The 1.6 litre Duratec aluminum alloy engine delivers 101 bps of power at 6500 rpm and an impressive 146 NM torque @ 3400 rpm. The powerful engine coupled with intelligent drive-by-wire technology offers high low-end torque, faster acceleration and superior fuel efficiency.
The all new Fusion's bold exteriors are defined by a proud bonnet line, a prominent grille and 'lozenge' shaped headlamps, which include integrated front turn indicators. Fusion's powerful air-conditioning system, the company says, was specifically designed for India's hot and humid climate.
The Ford Fusion sits on 15" wheels, which complements the tough and bold appearance of the car. With a tight turning circle radius of 4.9 metres, Fusion offers much greater manoeuvrability in congested city conditions.
Scott McCormack, vice president, marketing, sales and service, Ford India, said, "The new Fusion has been developed after extensive market research and the new features have been based on customer feedback. The new Fusion offers an incredible package of intelligent features apt for today's modern urban, no-nonsense customer."
The new Fusion comes with premium two-tone avocado interiors and sports an all-new soft-touch instrument panel, which features a distance- to- empty indicator and a digital clock. Other innovative conveniences include approach lights, which on remote unlocking, glow to indicate the location of the car, tilt adjustable variable power assist steering, height adjustable front and rear head rests, height adjustable front seat belts, defoggers, front power socket, programmable keyless entry and over 10 innovative stowage areas inside the car.
The new Ford Fusion has been put through one of the most severe testing rigours in the market and meets the crash performance criteria of all current European legislation. A high ground clearance of 198mm offers better off-road and rough terrain driving and facilitates a commanding view of the road.
Mathew added, "Ford leads the premium mid size segment in 17 top markets and the launch of the new Fusion is a reaffirmation of Ford's commitment to extend its leadership in this segment. We are confident that the customers will respond even more enthusiastically to the new Fusion."
Ford India has initiated a wide range of programmes and services designed to make Ford owners among the most satisfied motor vehicle owners in India. An innovative programme, the Total Maintenance Plan (TMP), offers total maintenance at a price as low as Re. 0.39 per km. The plan ensures that the customer can get scheduled maintenance or unplanned repairs completed at any authorised Ford dealership for a fixed price. The plan completely insulates the customer from future price revisions and can be transferred to a new owner when the car is sold, thereby increasing the resale value of the car.
FordCarGainz, the first customer loyalty programme introduced by an automobile manufacturer in India, rewards customers who follow Ford guidelines on routine services through authorised Ford dealerships. This initiative insulates the consumer from the risks of using unauthorised service centres and non-genuine spare parts. With loyalty points accumulated through CarGainz, owners get discounts on Ford accessories and even on the cost of scheduled maintenance.
Ford India has a network of over 115 Ford dealership facilities in 79 cities across the country. Ford in India is poised for greater growth based on a solid foundation of strong products, strong business partners and high calibre employees.