Demonstrating commitment to a greener, smarter and safer future, Ford is flexing pro-environment muscle at the Shanghai Auto Show with a series of vehicles and technologies, including the Iosis Max.

The 13th International Automobile & Manufacturing Technology Exhibition (Auto Shanghai 2009) is on at the Shanghai New International Exhibition Center upto 28 April, 2009. Themed on 'Art of Innovation', Auto Shanghai 2009 will be the focus of world leading automobile companies and be participated by them with a super scale of 170,000 sqm.

Making its first Asia Pacific appearance, the Iosis Max concept car features Ford's celebrated kinetic design language, EcoBoost engine technology and PowerShift transmission.

Recently debuted at the Geneva Motor Show, Iosis has dramatic looks and a striking pearlescent 'Limelight' color, which is complemented by innovative solutions that enhance its practicality and environmental performance.

"Although it isn't a forerunner to a specific production vehicle, the Iosis Max clearly highlights how kinetic design is evolving and can be applied with stunning results,'' said Martin Smith, executive design director, Ford of Europe.

Capturing energy in motion through its athletic stance and muscular surfacing, the Iosis Max incorporates a dynamic shape and advanced materials to create a dramatic interior environment which is light, spacious and expressive. Innovative solutions like a floating seat design create a more open cab while giving occupants a more comfortable ride.

''The Iosis Max marks the next stage in the evolution of kinetic design, and showcases a number of affordable engine technologies that will make a difference to the environment and our customers' pockets,'' said Smith.

"Technologies such as Ford EcoBoost and PowerShift, as showcased in the Iosis MAX, highlight Ford's ongoing commitment to fuel economy and sustainability," Robert Graziano, chairman and CEO, Ford Motor China said.

"We are pleased to confirm that both Ford EcoBoost and PowerShift technologies will be available in the China market in 2010."