DaimlerChrysler, maker of the Mercedes-Benz and the world''s biggest commercial
vehicle manufacturer has, unveiled plans to launch Mercedes-Benz buses in India
by early 2008.
German auto giant is reportedly looking at collaborating with Sutlej Motors, Punjab-based
bus body maker to bodies built on the Mercedes-Benz chassis manufactured by DaimlerChrysler
is said to encompass the development, production, marketing, sales and after sales
services for rear-engine luxury coaches. DaimlerChrysler will handle the sales
and after-sales of these coaches.
premium end of the bus market in the country is still in its nascent stage, with
market leader Volvo selling under 600 units annually. However, rising per capita
incomes and a better road and highway network have fuelled demand for luxury highway
transport, and the segment is set to heat up soon.
have already started to demand more comfort and convenience from bus travel, and
the pressure is on the manufacturer to provide products with higher safety and
Motors is a manufacturer of coaches, buses and application vehicles, manufacturing
luxury, inter-urban, long-distance, and modern low-floor city buses. The company
also makes low-floor buses for use at airports, along with mini buses.
green-field unit is scheduled to be ready around 2009. Industry sources indicate
that the initial roll out of these buses could well happen out of Sutlej''s manufacturing
unit, citing that Volvo has a similar tie-up with Jaico to manufacture 1,000 bus
bodies, and Tata Motors has an alliance with Brazilian Marco Polo.