|
Mumbai:
DaimlerChrysler AG''s Chrysler Group has signed an agreement with Chinese automaker
Chery Automobile Co. under which Chery will build low-cost cars for export under
Chrysler brand names, a new business model for the US automaker. Chrysler
said it will choose several small-car models now being developed by Chery and
help make branding, design and regulatory changes to prepare them for export.
In the future, both companies will jointly develop new products based on Chery
small-car platforms. The
first car to be produced under the deal will be Chrysler''s Dodge brand and will
be available within 12 months, though initially only in markets such as South
America and Eastern Europe, Chrysler executives said at a press briefing. "This
is the start of a very long relationship between Chrysler and Chery," Chrysler
chief executive Tom LaSorda said at a press briefing in Beijing. "As part
of the Chrysler Group''s global transformation, we''re finding new ways to bring
vehicles to market faster, more efficiently, with less costs, and with the same
high-quality standards," he said. LaSorda
told reporters on the sidelines of the briefing that he expects cars made under
the deal to be sold in the US by "mid-to-late 2009." Total
production under the deal will reach 50,000 to 100,000 or more cars a year, and
could be in the hundreds of thousands, LaSorda said. Chrysler
sold 2.14 million vehicles in 2006, down about 7 per cent from a year earlier. Chery,
which specializes in small cars, sold about 300,000 cars last year and says it
expects to sell 393,000 cars in 2007. The company exports cars to many developing
countries but is yet to enter the US market. Chrysler
and Chery signed a letter of intent in December, but there had been uncertainty
over the deal since DaimlerChrysler''s decision in May to sell 80.1 per cent of
Chrysler to private-equity concern Cerberus Capital Management L.P. For
Chery the deal is an opportunity to enter the U.S. and European markets, a longtime
ambition for the fast-growing company, using well-established American brand names
such as Dodge and Jeep. The
agreement between Chrysler and Chery has been opposed by labor leaders who argued
that the deal will turn Chrysler into a "door opener" for China''s auto
industry as it seeks inroads in the US and Europe. China
is also the world''s second-largest and fastest-growing vehicle market. US auto
makers have long been eying the Chinese market amid lacklustre sales at home.
Most major auto makers have set up factories in China, but until now most production
has been aimed at satisfying booming Chinese demand.
|