Mumbai: Dabur India's retail operations now plan to include some beauty and health services as well. This is a direct effect of growing market demand for services such as those provided by their competitors such as Marico's Kaya Skin Clinics.

Under the company's H&B Stores brand, beauty related services would be offered on a similar concept.

The services would include services such as whitening and facials, along with the regular manicures and pedicures. Being a value for money brand, the company is not expected to charge a premium for its services, and customers can expect these to be affordable.

The non-premium pricing is also likely to have a bearing on the success of the venture, given that the company plans to market these services to customers in smaller cities.