As a fallout of its global reorganisation initiative, Dell is replacing two high-level executives, who will leave the company, media reports said.
Dell's president for its global operations Mike Cannon retires at the end of the month, while its chief marketing officer Mike Jarvis also leaves the company during the current fiscal quarter and also coincidentally retires on 31 January.
In a statement released just before New Year's eve, Dell said that Cannon would continue to serve Dell as a consultant, while Jarvis would provide "ongoing counsel to Dell through the consulting business that brought him to the company."
Cannon is reported to be succeeded by Jeff Clarke, who will still be head of Dell's business-client product group and assume a new role of vice chairman of global operations. Jarvis would be replaced as chief marketing officer Erin Nelson, who is presently Dell's head of marketing in Europe, Africa, and the Middle East.
The reorganisation effort also redraws the internal map of Dell, splitting its business sales group into thirds, with each corresponding to a particular customer segment.
The three segments would now be large enterprise, public sector, and small and medium businesses. Dell's consumer-sales group is already organised in a way suited to the global business, and is run by Ron Garriques.
The newly formed large-enterprise division would be headed by Steve Schuckenbrock, who is presently the president of global services and is also Dell's chief information officer.
The public-sector division created as a result of the reorganisation would see Paul Bell, the existing president of Dell Americas, at the helm.
The all-important small-and-medium enterprise (SME) business would be overseen by Steve Felice, who is presently president of Dell Asia-Pacific and Japan.
A statement from the company's founder, chairman and CEO Michael Dell said that over the past two years, Dell had "significantly improved our competitiveness, reengineered our supply chain, broadened our product portfolio and introduced Dell to more people in more places than ever before. We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organised."
"Customer requirements are increasingly being defined by how they use technology rather than where they use it. That's why we won't let ourselves be limited by geographic boundaries in solving their needs," Dell said in a statement.
Dell is aiming to reclaim the top slot in terms of PC sales from rival Hewlett-Packard (HP) at a time when its reorganisation is practically mandated in the face of the global economic recession. The company's shares have dropped almost 60 per cent over the past year, and Dell has reduced around 13 per cent of its workforce.
Mike Cannon was one of the first to be hiredby Michael Dell when he returned the company as CEO in february 2007 (See: Michael returns to lead Dell)