With the onset of summer, Coca-Cola India kicked off the
"Thums Up Mega Thunder," celebrating 25 years
of the Thums Up way of life and Chiranjeevi''s movie career.
This brings together the partnership between Thums Up
and Southern mega star Chiranjeevi to give consumers a
once in a lifetime opportunity.
promotion, based on the theme of ''Mega Star Chiru'', Guest
Star Meeru", will run across Andhra Pradesh and will
give one lucky consumer the chance to act in a film with
the promotion period, Thums Up 200 & 300 ml bottles
in AP will carry special crowns, each having one of the
5 alphabets, C, H, I, R, U printed on the inside. All
that the consumers need to do is to collect the set of
alphabets and mail the liners to the company''s address
printed on top of the crown. The first 1,000 winners will
get two passes to a gala screening of a Chiranjeevi movie
in Hyderabad, where the Star himself will be present.
these 1,000 winners, one entry will be picked in a lucky
draw by a panel of eminent personalities. The winner gets
once in a lifetime opportunity to act as a "Guest
Star" with Chiranjeevi.
promotion also gives consumers a chance to win ''never
seen before'' Chiranjeevi memorabilia. Chiranjeevi Action
cards, wherein the mega star comes to life in your hands,
can be picked by consumers from their nearest retailer
by exchanging any two alphabet crowns + Rs.3/- only.
the press, Mr. Amit Jain, regional vice president, Coca-Cola
India said, "Thums Up brand has completed 25 years
now. Thums Up and Chiranjeevi stand for same values -
masculinity, strength, honesty & trust. In Andhra
Pradesh, Thums Up brand has been enjoying a long standing
support and strong customer loyalty. By launching today''s
promotion we are not only providing our esteemed consumers
and fans of Chiranjeevi an opportunity to get close and
personal with him, but also acknowledging the support
they have been giving to both the mega brands."
Up is a leading carbonated soft drink and most trusted
India. Originally introduced in late seventies, Thums
Up is known for its strong fizzy taste. Thums Up clearly
seeks to separate the men from the boys.