Cobra Beer, Britain''s largest selling Indian beer, plans
to set up a green field brewery project in Andhra Pradesh,
preferably in Hyderabad, with an estimated investment
to the tune of $10 million.
Beer CEO Karan F Bilimoria says he had expressed interest
in setting up the project to Andhra Pradesh Chief Minister
N Chandrababu Naidu a few months ago and the latter''s
response was positive. The project will be operational
in less than five years.
company, which has launched its premier Cobra Beer brand
in Mumbai, Goa, New Delhi, Pune, Kolkata and Hyderabad,
is firming up its strategy to either acquire an existing
brewery or to have tie-ups to establish base in India.
are in the process of making an offer to an existing brewery
and at the same time are in discussions with a couple
of others for possible
tie-ups," says Bilimoria. "The present retail
price of Rs 99 per 330 ml for the premier brand could
be brought down substantially with brewing facilities
in the country."