Carolina Herrera, the leading international fragrance
brand with some of the most exquisite fragrances under
its banner, has unveiled its latest offering called Carolina
Eau de Toilette. The fragrance is a representation of
the designer herself in her young youthful days, and is
aptly named Carolina.
Manisha Bulchandani, brand manager, Carolina Herrera,
the sole sales representative in India: "Carolina
represents youthful spirit and it''s all
about a young and fresh woman who is dynamic as well as
spontaneous. Carolina is elegant and uninhibited. It remains
true to the Classic brand values of elegance, sophistication
and femininity while adding a new twist of spontaneity.
It is a new sensibility mixed with sensuality, history
The key ingredients,
bitter orange and wild strawberry, transmit a young touch
while flower petals accent femininity and pepper combined
with wild berries gives it vitality. Carolina is all about
a woman who has a sophisticated and intelligent lifestyle.
She is vital, brilliant and talented, carefree with a
young state of mind, lives in the present yet cherishes
the traditions of the past, a company press release said.
inspiration from its traditional look. The bottle is the
same timeless design of the Carolina Herrera Eau de Perfume,
a mythical bottle launched in 1988 but updated with a
gold and transparent finish. Carolina is packed in the
same original graphic icon of Carolina Herrera, the Polka
Dot. However, the Polka dots are now reinterpreted in
a new manner endowed with a modern and dynamic yet elegant
This year Carolina
Herrera celebrates her 15th anniversary of the original
Carolina Herrera fragrance, a heady romantic mixture of
tuberose and jasmine essences that are the designer''s
favourite scents. In a business marked by short product
life span, Carolina Herrera''s fragrance brand continues
to rank in the top list of fragrances worldwide.
fragrance, Carolina Herrera was launched in 1988 followed
by the launch of Herrera for Men in 1991. In 1997, 212
was launched, which was complimented by 212 Men in 1999.
The brand since then has become the most desired brand
in the fragrance category.
After the successful
launch of Chic in 2002,Carolina Herrera now unveils her
new fragrance Carolina. The fragrances in India are distributed
through MKP Distributors Pvt Ltd.