labels: electronics - consumer, marketing - general, technology, canon
Canon''s EOS Digital Rebelnews
Our Corporate Bureau
02 September 2003

Mumbai: Canon will soon be launching the EOS Digital Rebel which will enhance its line of auto focus SLR cameras, and will combine the quality and ease of use the Rebel cameras of Canon are renowned for.

Sleek and stylish — with a high-grade titanium grey metallic finish — the Digital Rebel puts the power and flexibility of a single lens reflex camera into a compact, light weight, high performance, high resolution 6.3-megapixel package.

The EOS Digital Rebel will be offered in two kit configurations: with or without the EF 18-55mm f/3.5-5.6 zoom lens. The selling price for the zoom lens kit, which includes a battery pack and charger, plus software, manuals, interface cables, neckstrap and Canon USA limited warranty will be $999 (approximately Rs 46,000).

Among the EOS Digital Rebel's most exciting attributes is its high-quality auto focus technology, designed to enable users to capture decisive moments with accuracy and speed. Utilising the same seven-point AF sensor found on the top-rated EOS 10D model, the Digital Rebel is capable of analysing where a subject is — even when it is off-centre — and immediately brings it into focus.

It can also analyse subject movement and automatically select locking or tracking AF modes as appropriate. These features serve to simplify the camera's operation while maximising its performance. For even greater creative control, the Digital Rebel offers users the choice of automatic and manual focusing point selection.

The Digital Rebel's shutter speeds range from 1/4,000 of a second to 30 seconds plus bulb, while a built-in motor drive enables the camera to capture 2.5 frames per second in continuous shooting mode for bursts of up to four shots. There are 12 shooting modes including ProgramAE, shutter-priority AE, aperture-priority AE, auto depth-of-field AE and manual as well as full auto, portrait, landscape, close-up, action, night scene and flash off.

Canon's exclusive 35-zone evaluative metering links to the active focusing point and is the default metering pattern in AE modes, while centre-weighted average metering is automatically selected in manual mode. Central-area partial metering (measuring 9.5 per cent of the picture area) is available on demand in Program AE, shutter-priority AE, aperture-priority AE, auto depth-of-field AE and manual.

Canon Sure Shot AF-10
Apart from premium cameras, Canon has also come up with the simple easy to use Sure Shot AF-10 Date compact camera.

The company says that the Sure Shot AF-10 camera comes stylishly wrapped in a champagne-silver case, and makes high quality picture-taking as easy as point and shoot. Weighing a mere 150 gms (without batteries), the camera puts the power of Canon optics into the user's hands, allowing him to capture clear and brilliant images.

The camera features a bright built-in flash with red-eye reduction, so everyone in the flash photo appears brighter with more natural-looking eyes. The bold wide-angle 26mm Canon lens, Smart AutoFocus (AF) and oversized viewfinder allow consumers to record treasured memories easily with beautiful results. Additional key features include auto load, auto advance, auto rewind, mid-roll rewind, and a self-timer. Flash operation and date imprinting can be controlled from an LCD panel on top of the camera.

Canon's Sure Shot AF-10 date camera will be available from mid-September onwards globally for an estimated selling price of $49.95 (Rs 2,300).



 search domain-b
  go
 
Canon''s EOS Digital Rebel