Comcast to buy online ad technology firm FreeWheel Media for $320 mn

05 Mar 2014

1

Comcast Corp, the largest cable operator in the US, is buying online ad technology firm FreeWheel Media Inc for about $320 million.

The deal comes just three weeks after Comcast proposed to acquire Time Warner Cable for $45 billion. (See: Time Warner Cable to merge with Comcast in $45-bn deal)

Based in Silicon Valley, FreeWheel inserts and tracks advertisement on the web and mobile video based on users location and recent viewing history.

The privately-held company's clients include Fox, NBCUniversal, AOL, AT&T, ESPN, VEVO, and many others.

FreeWheel was founded in 2007 and is backed by Steamboat Ventures, Turner Broadcasting, DIRECTV, Battery Ventures, and Foundation Capital.

Post acquisition, FreeWheel is expected to run as a separate stand-alone unit within Comcast, and its entire team is expected to stay on.

 

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