Cisco announces $120-million acquisition to strengthen home consumer section

23 July 2008

Networking equipment leader Cisco systems today said it would acquire privately held Pure Networks, a Seattle-based leader in home networking-management software and tools, for $120 million.

Pure Networks' home networking-management solution allows users to easily set up and manage a home network and connect a range of devices, applications and services within a home.

Cisco believes the industry is amid a transition from Home Networking 1.0, in which home networks are largely designed to share a broadband connection that links PCs and peripherals, to Home Networking 2.0, in which the multimedia-enabled home will be comprised of a multitude of disparate network devices, applications and services that are connected to one another.

The acquisition of Pure Networks provides Cisco with a fully integrated home networking-management solution that will also serve as the foundation for the development of new applications, tools and capabilities for consumers to use in an increasingly "connected life" at home, at work and on the go.

Pure Networks currently partners with Cisco to provide the software infrastructure and tools used to create the Linksys Easy Link Advisor (LELA) which allows a consumer to more easily set up, organize, manage, secure and use a home network.

Linksys, founded in 1988 and acquired by Cisco Systems in 2003, is the leader in sales of home and small office network products. Linksys also manufactures broadband and wireless routers, consumer and small business grade ethernet switching, VoIP equipment, wireless Internet video camera, AV products, network storage systems, and other products.