7UP to rescue of Earthlings from alien invaders

26 April 2008

Mumbai: Would you have thought of turning news reports of unidentified flying objects into a marketing opportunity? That is exactly what beverages company Cadbury Schweppes has done with its 7UP brand.

Last week, there were reports in the American media of residents in Phoenix, Arizona, seeing strange lights in the night skies of Monday, April 21. Photographed and captured on video by residents, the lights were visible for 13 minutes shortly after 8 pm, and gave a reminder of Phoenix residents of the original UFO episode in 1997 over the city, wherein they were visible for over three hours.

Now, Plano, Texas based Cadbury Schweppes has offered to send a mass shipment of 'naturally delicious 7UP', to potential space alien landing sites outside of Phoenix, Arizona, and Orlando, Texas, to prevent, or at least make more pleasant, the widespread eating of humans

A press release out of the Plano, Texas, office of the company says, ''Taking note of the appearance of unidentified flying objects (UFOs) over Phoenix, Arizona and Orlando, Florida earlier this week, 7UP has taken immediate steps to counteract the potential threat of alien invasion.''

"We read Drudge Report like everyone else," said Matt Smith, director of brand marketing for 7UP. "And when we saw the reports that UFOs had been spotted in the skies over two major American cities, we knew what people were thinking: they're here to eat us."

The press release goes on to say, ''Although the intentions of the aliens have yet to be established, 7UP is not prepared to take any chances with the lives of billions of humans who inhabit the planet Earth.''