Rolls Royce, whose various models have been a benchmark for luxury all over the world for more than a century, is all set to launch its new Phantom Coupe in India, which it unveiled at the Geneva Motor Show earlier in November this year.

The Phantom remains the best-selling super luxury car brand in the world.

Rolls Royce currently sells three models from the Phantom range in India - the four-door Rolls-Royce Phantom, Phantom Extended Wheelbase and the two-door Phantom Drophead Coupe.

One of the world's most exclusive cars, combining exquisite craftsmanship and advanced engineering, the 2-door, four-seater 'Coupe' has a dynamic, rising profile, weighing 6,989 pounds, powered by a 6.6-litre V12 engine good for 453 horsepower and 532 pound feet of torque.

The 'Coupe' zooms from zero to 60 in 5.9 seconds and  achieves a top speed of 155 mph or 250 kmph and gives 11 to 18 miles per gallon.

What is amazing about the car is that at 100 mph (160 kmph), the coupe's power reserve dial shows 90 per cent of the engine's power remaining unused.

In the international market the 'Coupe' is priced at $400,000 but in India it comes with a price tag of over Rs3.5 crore as it attracts 110 per cent import duty.

Once the car of choice of the maharajas, Rolls Royce, which re-entered the Indian market after nearly 50 years, opened its second showroom in Delhi to cater to the nation's growing band of suoer rich businessmen with the desire to own ultimate symbol of luxury and status, associated with the nobility.

The company says Indian customers have  a penchant for customising their Rolls with woven family crests.

Since its re-entry into India in 2005, Rolls Royce has sold 30 cars, including 12 units last year. For the current year's target of 16 cars, 12 haqve been sold already.

The company also said it was coming out with a new car, the RR4, a smaller ultra-luxury saloon than the current Phantom model, which will be launched in India in 2010.

Rolls Royce does not look at volumes since all its cars are hand crafted and being an exclusive brand, it sold just over 1,000 cars globally last year, with annual sales of less than 10 cars in Spain and Italy and less than 20 in Germany.

Interestigly the company sold over 100 of the venerable Rolls in China.