New Delhi: BMW India plans to open a BMW Studio in New Delhi. Designed as a unique multi-dimensional space, the BMW Studio will offer an overall, all-round experience of the BMW.
The 1600 sq feet BMW Studio, would be built in the heart of New Delhi at Janpath. The studio can accommodate 25-30 guests, and will be open from Monday-Saturday from 10:00am to 8:00pm.
The studio will have one car displayed inside and one test car standing outside. The BMW Studio will be managed by a BMW Studio Manager who will be supported by well trained staff from the hospitality industry.
The studio will also showcase a wide range of BMW lifestyle products such as BMW shirts and jackets, sports products in golfing, kids' mobility equipment, car miniatures, original accessories, baggage and luggage.
Interestingly the BMW Studio will also offer culinary enjoyment and entertainment of the highest standards for customers or participants during an event. The exclusive partner for culinary excellence is Delhi based, Olive's Kitchen.
The WiFi enabled studio will house a full-fledged business centre, exclusively for BMW owners. BMW owners can pre-book the BMW Studio for business or personal meetings and events. A library of BMW books, BMW music and BMW films will also enhance the brand appeal of the BMW Studio.
The BMW Studio offers customers and enthusiasts a unique opportunity to experience the BMW brand and the company from virtually every perspective.
Commenting on the occasion, Peter Kronschnabl, president BMW India said, ''The BMW Studio is conceptualised to offer an experience that fully meets our customers' requirements and make best use of the brand's strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers.''
Headquartered in Gurgaon (National Capital Region) BMW India is a 100 per cent subsidiary of the BMW Group. The wide range of BMW in India include the establishment of a production plant in Chennai (Tamil Nadu) and development of a dealer organisation across all metropolitan centres of the country.