Airtel’s special Valentine’s Day promotion contest in Mumbai

Rajdeep Barooah
12 February 2003

Mumbai: Bharti Cellular Ltd, India’s premier mobile service provider, providing mobile services under the brand name AirTel, has launched a special Valentine Day promotion contest on Info Junction through its unique offering of AirTel Greetings.

Targeted mainly at the youth segment in the age group 16-29 years, an AirTel Greeting was sent to both prepaid and postpaid customers with a special voice message to participate in the contest. In operation for last 10 days, this contest has received fantastic response from AirTel customers; 9,685 customers have responded to the contest so far. The winners will get 50 couple passes to Valentine night celebration at Le Meridien. The duration of the contest is from 1 February to 14 February 2003.

Ever since its launch in Mumbai, AirTel has been bringing to the youth segment latest and most interactive applications and content driven by cutting-edge technology. Some of these applications include: ring tones, logos, cricket, games, contests, jokes, polls and SMS chat rooms (both peer to peer as well as celebrity chat rooms).

Says Bharti Cellular chief operating officer (Mumbai) Atul Jhamb: “This initiative is another step towards our goal of providing innovative experiences to our consumers. The youth segment is all about celebrations and keeping in mind this insight we have launched this contest. Such offers reflect AirTel’s belief in providing value and letting customers live every moment of being a AirTel customer.”

AirTel Greetings, available at 601(Info Junction) a simple, fun-and-cool new way to send greetings to loved ones. Launched recently by AirTel, it provides a whole host of exciting and exclusive audio snippets to customers to choose from. Customers can record their personalised message, attach one of the many different interesting audio clips available and send it to their friends anywhere in the country. The recipient will get SMS intimation about the AirTel voice greeting and s/he will need to dial in to listen to the greeting.

Moreover, customers can programme the system to send the greeting up to 30 days in advance. The categories, which are currently available, are birthdays and other occasions, love, friendship, friendly insults and a general greetings section. A special category for the Valentine’s Day has been created for the customers.