BSNL's market share dives

Our Corporate Bureau
12 June 2007

New Delhi: BSNL's market share in the telecom market has declined. To arrest its declining market share the company has short-listed five global consultants, including Boston Consulting Group for advice.

One of the concerns for BSNL is its huge employee base of over 2.5 lakh.

While private operators are managing countrywide operations with fewer people, BSNL's number of employees per telephone line is much higher than the industry average.

The organisation also carries a lot of legacy network and processes that have been passed on from the time it was part of the Department of Telecom. The consultant will assist the company in improving its response time to the changing market demands and will go deep into the processes followed by it and suggest improvements.

BSNL has been steadily losing market share to private players and now accounts for less than 50 per cent of all services put together.