Percept OOH wins Britannia's rural business

15 Oct 2010

1

Percept OOH has bagged the duties of Britannia's rural business. Bengaluru arm of the agency will execute a retail visibility drive for the brand's newly launched Britannia Cookies in the rural arena.

The brief to the agency was to connect with the retailers and provide long-term visibility solutions for Britannia.

For the campaign, Percept OOH, teaming up with rural retailers, installed tin plates across 22,000 retail outlets, including 'kirana' stores, bakeries and tea stalls.

The visibility drive, which began last month and will continue up to mid-October, is being executed across Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six North Eastern states.

Percept Out of Home is focusing on the FMCG sector in a big way, in order to expand its presence in the rural markets as a service provider, said Rajesh Amla, business head - rural vertical, Percept Out Of Home.

"The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets," he adds.

Founded in 2003, Percept Out-of-Home operates three verticals, Percept Outdoor, Percept Retail and Percept Rural to offer 360-degree out-of-home communication solutions.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more