With Jio following close behind, Airtel has revised one of its more expensive prepaid plans to offer more data than rival Jio.
Prepaid subscribers can now look forward to 3.5GB data per day with the Airtel's Rs799 plan, up from the original 3GB a day.
Jio users would still get 3GB of 4G data allocation at the same price on a daily basis.
Both the operators offer validity of 28 days at Rs799, so Jio users would get 14GB less data compared to Airtel subscribers.
Further, subscribers can make the deal even sweeter with the purchase of new Airtel pack via Airtel Payments Bank, which will get them a cashback worth up to Rs75.
In addition to the bundled data, Airtel users will get unlimited local, STD, and roaming voice calls, as also 100 local and national SMS on a daily basis for 28 days at Rs 799.
It may be worth noting that like other packs, the 'unlimited' calls in the Airtel Rs799 pack are restricted to 250 minutes per day and 1,000 minutes per week, which applies to both local and STD calls.
Meanwhile, Airtel has also recently revamped the Airtel TV app and announced free subscription to its content for Airtel prepaid and postpaid subscribers until June. The app offers over 300 live TV channels across genres such as GEC, movies, and news alongside over 6,000 Bollywood and Hollywood blockbusters and access to HOOQ, Eros Now, and Sony Liv.
According to commentators, it may be recalled that Bharti Airtel launched the Rs799 plan last year and at the time of its introduction, Airtel offered 3GB data every day along with unlimited local and STD calls and 100 SMSes.
The plan also had a validity of only 28 days.
They point out that the only revision that the telecom operator made to the plan is in the data offering segment. Overall, Airtel offers a total of 98GB of 3G/4G data for 28 days.