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Infosys to provide digital convergence platform for Bharti's DTH TV services news
15 October 2008

Mumbai: Bharti Airtel Ltd has announced an innovation and technology partnership with Infosys Technologies Limited for its newly launched direct-to-home (DTH) television service.

Infosys will provide technology products that will help deliver improved services to the subscribers of Airtel digital TV (its direct-to-home (DTH) TV service), launched on 9 October, Bharti said in a release.

''As part of its digital convergence platform, Infosys will provide a suite of products, including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers,'' the release said.

Airtel's digital TV technology will use Infosys' digital convergence platform to bring digital lifestyle applications offering interactivity and personalisation into the living room. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customised information, according to the release.

Airtel TV viewers will be able to access local city information through interactive applications such as iCity and enables hassle-free internet-like experience on their televisions with iNet, get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience.

Airtel digital TV customers will also offer select websites packaged suitably for TV-viewing, in an application called tPortal. In addition, a host of other innovative applications are slated for release over a period of time, it said.

''Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel's commitment to innovate and deliver the best technology available to its customers. Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country,''  said Atul Bindal, president - Telemedia Services, Bharti Airtel.

''The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone the transformation of the idiot box into a smart box,'' said SD Shibulal, chief operating officer of Infosys.

Infosys, which develops applications, designs supply chains and offers back-office services, is sharpening its focus on emerging markets such as India as a slowdown in the US and the financial crisis crimp outsourcing demand in mature markets.

Last week, Nasdaq-listed Infosys cut its forecast for full-year dollar revenue growth due to the global turmoil, even as it beat expectations with a 30 per cent rise in quarterly profit.

Bharti, meanwhile, has also signed a new six-year outsourcing contract with global technology major IBM to boost the telecom firm's sales, customer service, and back-office operations.

IBM had earlier signed a 10-year, $750 million deal in 2004 with Bharti to manage its IT infrastructure.

IT majors like IBM and Accenture are increasingly competing for outsourcing deals in the Indian market, eating into the business of Indian IT majors like Infosys and Wipro.

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Infosys to provide digital convergence platform for Bharti's DTH TV services