Atlantic Crossing starts India operations to help IT companies

Our Convergence Bureau
10 October 2003

Atlantic Crossing provides expertise to not just enter the foreign markets, but also access to new businesses, tie-ups, buyouts or acquisitions for Indian companies. Its primary focus is to help generate business for Indian clients, provide strategic inputs and assistance in sustaining efforts in the global marketplace.

Says Atlantic Crossing's Indian representative, Ritika Hiranandani, "It's an idea whose time has come. Today it's important for Indian IT companies to minimise risk factors yet reach out to the right target segment in the overseas market. Many Indian IT companies have not been successful exploiting the opportunities in the European and US markets. Our experience shows that most of this can be put down to the excessive time, effort and cost expended through the lack of local knowledge and most importantly, a clear message targeted at the right level."

With a distinct and focused approach, Atlantic Crossing delivers a roadmap to success in the international market with definite success indicators all through the process. Atlantic Crossing works with its partners to provide advice on any resulting transaction, such as commercial trading contracts, joint ventures, acquisitions, disposal, or market positioning.

Hiranandani adds, "Indian IT companies possess vast, untapped potential. Many of them have developed software and customised solutions that are unique with specific competitive advantages. But they need to convert these advantages into increased revenues by mounting up their overseas client base.

"Lack of adequate resources, geographical and cultural differences are the barriers, companies face, while entering and sustaining in foreign markets, thus resulting in hampered sales, underutilisation of their capacity and low return on investment. Atlantic Crossing's extensive relationships spread across the UK, European, US and Indian IT and wider technology sectors help overcome these barriers, providing significant alliances to companies seeking to expand their international presence."

For over a decade now, Atlantic Crossing with its impeccable track record has assisted software developers increase sales and has helped in the transformation of many high technology international companies to profitability to global prominence. Its programme offers an ideal platform to reach target market and to increased presence and revenues in European and US markets.