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Commercial
vehicle maker Ashok Leyland has signed three joint venture
agreements with Japan''s Nissan Motor Company for vehicle
and power train manufacturing and for technology development.
Ashok
Leyland will form three companies, one of them to make
LCVs, in which the Indian commercial vehicles maker will
hold a majority stake. The medium term sales target is
said to be 1,00,000 vehicles in a year.
The
second company will manufacture and assemble engines and
other drive train components for LCVs made in India and
for exports, in which Nissan will have majority control.
In the third company, which will focus on technology development,
both partners will have 50:50 ownership. The products
developed will be sold under both the Ashok Leyland and
Nissan brands.
Carlos
Ghosn, Nissan''s president and CEO, says that the latest
deal with Ashok Leyland "will broaden our coverage
of the Indian market besides providing new LCV products
for emerging markets," said in the statement. Significant
exports are planned.
"Our
LCV business and overall expansion into India represents
two of the biggest growth opportunities for Nissan in
the medium and long term," Ghosn adds. "Following
previous announcements relating to expanding our passenger
car business in India, this latest investment will broaden
our coverage of this market in addition to providing new
LCV products for emerging markets. In this regard, we
very much look forward to the partnership with Ashok Leyland."
According
to Ashok Leyland managing director R Seshasayee, his company
"has been consolidating its growth in medium and
heavy commercial vehicles even while exploring suitable
opportunities to expand the total product portfolio. This
partnership with Nissan will allow Ashok Leyland to expand
into the fast growing LCV segments in India. We look forward
to harvest the full potential of the two organizations."
Nissan
corporate vice president Andy Palmer says, "With
the LCV breakthrough in Nissan completed one year early,
we are now moving to the next phase of growth - India
will be fundamental in this. Ashok Leyland represents
the perfect partner for augmenting this growth and we
are pleased to have reached this milestone."
Ebullient
as these joint venture partners are, the joint venture
will take some time to pick up speed. The agreement with
Nissan is the third joint venture agreement Ashok Leyland
has signed in the recent past. Analysts say that its significance
is that it gives Ashok Leyland an entry into the light
commercial vehicle, or LCV, segment where it has been
absent.
Ashok
Leyland has planned capital expenditure of Rs.2,800 crore,
which is bound to put some pressure on it; some equity
infusion is inevitable, market analysts say, which will
have an impact on return ratios. However, at least some
of them believe this JV with Nissan will have a positive
impact on the company in the longer term.
The
LCV segment is dominated by Tata Motors, which has a 65
per cent market share; Mahindra & Mahindra is second
with a 25-per cent market share. Volvo, a major player
globally, already has a significant presence. And others
are threatening to enter the fray. The benefits from the
agreement will accrue to Ashok Leyland only in the long-term.
The
two partners are also studying cooperation in sales and
distribution. If things works out as planned, Nissan will
get access to Ashok Leyland''s dealer network in India
and Ashok Leyland will use Nissan dealer networks in identified
export markets outside India.
Ashok
Leyland and Nissan Motor have so far signed an agreement
that is non-binding, and further details are still awaited.
The management is expected to announce the details in
late October or early November.
After
a not-so-successful entry into the LCV market in partnership
with the now-defunct Allwyn group in the 1980s, Nissan
has now re-entered the bustling Indian automotive market.
In a market in which demand for cars and commercial vehicles
is rising rapidly, Nissan lags way behind its Japanese
rivals in India. Toyota Motor, Honda Motor and Suzuki
Motor have substantial operations in India, and are expanding
aggressively.
Earlier
this year, Nissan signed up Renault SA of France and Indian
auto company Mahindra & Mahindra to make cars. The
Japanese company is also said to be talking to other Indian
auto companies for joint manufacture of a low-priced small
cars.
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