Arrow unveils Unstainables shirts using nanotechnology

The Unstainables range, as the name itself suggests, is a range of shirts and trousers that uses nanotechnology to lend the fabrics a stain-repellant property while allowing the fabric to breathe. The result is a fabric so smart; it defies any spill… and belief.

The Unstainables range is available in both cotton shirts priced at Rs 1,495 and trousers priced at Rs 1,695 at exclusive Arrow showrooms, leading departmental stores and menswear retail outlets.

Says Arvind Brands' president Darshan Mehta: “It's an amazing technology… it's an amazing fabric. We are delighted to be the first company in India to launch a collection based on nanotechnology. It is our commitment to offering the discerning Arrow customer the best and the latest in formal men's wear.“

Arvind Brands has launched the Unstainables collection through a technical collaboration with Nano-Tex, a US-based Burlington company, which has patented the technology on fabric. The technology is being made available in India almost the same time it is being launched by leading brands overseas.

The unique properties of the range are that it repels liquids, resists stains and wrinkles, and is machine washable while providing comfort. The Nano-Tex technology gives the product permanence and durability so that it stays the same even after 50 washes.

The Unstainable Range is made with Nano-Care technology from Nano-Tex. The technology attaches molecular structures to cotton fibres, forming a barrier that causes liquids and stains to bead up on the surface and roll off, thereby preventing stains. Water, coffee and wine spills just dance on the fabric and roll off like mercury while the fabric remains completely dry.