AFL launches WiZ, India's first retail courier product

Our Corporate Bureau
18 July 2006

Aimed at providing accessibility to the retail customer segment comprising individuals, housewives, students and traders, the product is being made available in their neighborhood market outlets such as grocery stores, medical stores and telecom centers among others.

With its value for money pricing at Rs 60 for a courier delivery (for documents weighing upto 250gm) anywhere in India (AFL says it delivers to over 5,000 locations), 'WiZ' is an affordable product and provides complete convenience due to its standard pricing unlike the industry standard charges varying according to distance charts or zones.

"By creating a fixed price product and using a non-traditional distribution route, we hope to improve our brand outreach," says Sanjoy Roy, business head, express division, AFL Private Limited. Roy adds,"The launch of the WiZ is intended to revolutionise the courier industry in India by making it as easy for a consumer to send a courier, as it is for him to buy soap or toothpaste in the neighboring market today."

Through 'WiZ' AFL promises to provide customers with various value added features such as :

• SMS Delivery Updates providing them confirmation of the delivery of their shipment.
• Tamper Proof & Weather Proof Packaging
• Any Day Pick Up including Sundays or holidays