Chennai: With a renewed
thrust Adobe Systems India Pvt Ltd is targeting the Indian schools and universities
for its products.
company has chalked out new strategies for this segment which includes revised
licensing norms and additional service offerings.
the schools Adobe Systems has drawn a licensing package called K12 whereby schools
can install a suite of products up to 500 computers including the home computers
of the school teachers.
Systems plans to charge flat fee. However the buyers of K12 package are not eligible
for any upgrades launched by the company.
about the new package Sandeep Mehrotra, country sales manager said the cost starts
from Rs72,000 and goes up to Rs2.12 lakh for the master package comprising 13
curricula which the company provides on a DVD with the site licenses include visual
design (foundations of design and print production) digital design (foundations
of web design) and also foundations on digital video foundations of video design
to Mehrotra for universities, the company has a different package called Term
Site Licence and the cost starts from Rs2,500 and goes up to Rs9000. The licence
is valid for 12 months and the cost includes software upgrades that happen during
company also have certification programmes for university teachers and students.
Systems would initially target the Central Board of Secondary Education (CBSE)
schools and other private schools.
said the company would conduct special promos and also market the package contacting
the schools directly.
said the addressable market is around 1 lakh schools in India.
a query as to why the company has not designed a package for schools having lower
number of computers say 50 machines Mehrotra said such schools can buy the required
products on a standalone basis.
buying the products individually works out costly for the schools.