Acer and TVS Electronics enable sales force automation for Dr Reddy's Laboratories

Our Corporate Bureau
20 July 2004

The first phase of the project is in Andhra Pradesh. The solutions group of TVS Electronics conducted training and counselling sessions for MRs on the handheld and application functionality. In addition, they participated in implementation and support for the software application running on the Acer handheld.

"Acer's line of handhelds are designed to enhance business and personal development, blending performance with mobility," says S Rajendran, general manager, sales and marketing, (consumer product group) Acer India (Pvt) Ltd. "We are also considering other verticals such as pharmaceuticals, retail and FMCG where handhelds can enhance the business decision-making capabilities of marketing representatives."

Phaneendra Kumar of Solutions Group, TVSE, explains, "Small form computing devices are appropriate for integrating customer facing mobile field force with the enterprise as they are wearable, easy to use and have adequate storage and computing power. Solutions built around them are aimed at enhancing relationship and sales productivity at the customer interaction points and are fundamental to a CRM journey. Participating in this landmark initiative at Dr Reddy's has been a great experience indeed."

Established in 1984, Dr Reddy's Laboratories (NYSE: RDY) is an emerging global pharmaceutical company with proven basic research capabilities in the areas of cancer, diabetes, cardiovascular, inflammation and bacterial infection. The company is vertically integrated with a presence across the pharmaceutical value chain. It produces finished dosage forms, active pharmaceutical ingredients and biotechnology products and markets them globally, with focus on India, US, Europe and Russia.