Mumbai: Audi now carries the 'Made in India' tag.
The company has successfully commenced domestic production of the Audi A6 for the Indian market, which is one of the world's most successful luxury midsize sedans, at its Aurangabad site in the state of Maharashtra.
By 2015, over 2,000 units of the A6 should be rolling off the line, and Audi will have invested over €30 million in the production alone in India.
Starting in late 2008, the new Audi A4 will also be assembled locally. According to Audi's press release, With this step Audi the company is making a long-term investment in one of the world's most promising automotive markets, India.
''Starting our own production there is the best way to adequately serve such a promising growth market like India,'' said Rupert Stadler, Chairman of the Board of Management of AUDI AG. ''India is one of the components of our Strategy 2015, which aims to achieve sales of 1.5 million automobiles per year worldwide. We want to be the most successful premium brand in India as well.''
The carmaker has set up an exclusive assembly line on the premises of the group production facility in Aurangabad for production of the Audi A6. Here Audi consistently relies on the company's high worldwide standards. Audi says cutting-edge technology and highly skilled employees are critical to efficient production, and the Indian team has been intensively prepared for their jobs with extensive training at the Audi plant in Neckarsulm.
In selecting the location for Audi in India, the group plant for SAIPL (Skoda Auto India Private Limited) In Aurangabad provided several decisive advantages. ''Audi benefits from an outstanding infrastructure, highly developed working processes, a large pool of skilled workers and favorable logistical conditions,'' said Frank Dreves, Member of the Board of Management at AUDI AG for Production. He clearly indicates the standards applied at Audi's second automotive production plant in Asia (after Changchun in China). ''Top quality is a worldwide standard for Audi,'' Dreves said. ''It's 'Made by Audi,' to put it simply. A highly skilled and motivated team of employees there also helps ensure this quality.''
There are currently 35 employees working in Aurangabad on the Audi production line, in quality assurance and logistics. In 2008, over 300 A6 sedans will be assembled in a single-shift operation. The Audi A6 is intended exclusively for the Indian market.
As well as exclusive Audi production, consistent development and expansion of the sales and dealership structure are also key factors in the company's growing presence on the Indian market. Audi has been successfully represented on this market for about three years now. Audi has established a sales subsidiary headquartered in Mumbai, from where all market activities in India are managed.
Audi adjusted prices for the Audi A6 to coincide with the start of local assembly. There are savings for customers thanks to the more favourable customs conditions. Depending on engine, these range from Rs140,000 to Rs210,000 (INR), or €2,500 to €3,800 per car.
Apart from the production of the A6 for the Indian market, Audi also imports models such as the Audi A4, Audi A8, Audi Q7 and Audi TT.