After Vodafone, Apple ropes in Airtel to launch iPhones in India

13 May 2008

Mumbai: Apple Inc has tied up with Bharti Airtel and Vodafone to bring the iPhone this year to India to compete with high-end handsets such as the HTC Touch, Nokia's  N series and BlackBerry.

The selection of two operators is in marked departure from Apple's single-operator strategy of granting exclusivity for an entire country. In the US the iPhone is available exclusively on AT&T, in the UK it is through O2, through orange in France andT-Mobile in Germany.

The selection of Airtel is a result  of the iPhone maker having signed up with SingTel, which owns a 30-per cent stake in Bharti to launch the product in Singapore

The American firm is tapping the lucrative Asian markets through tie ups and partnerships with local mobile operators, which will help it achieve its target to sell 10 million units by the end of 2008.

iPhones, which have already been available in the Indian grey market for a year now will be legally sold  with the help of the local GSM operators, the company stated. The mobile phone is expected to be in the range of RsRs25,000 to Rs28,000, though Bharti did not disclose the official price.  (See: iPhone to be marketed in India ... legally)

In order to establish a strong base in India, it was imperative for Apple to join hands with the two biggest GSM operators  Airtel and Vodafone in the world's fastest-growing telecom market, the company said.