Mumbai: IPTV service leader in India, which has enabled the roll out of BSNL and MTNL's IPTV services, Aksh Optifibre Ltd, has now signed a multi-year video-on-demand (VOD) agreement with Disney-ABC International Television (Asia Pacific), the international television distribution arm of The Walt Disney Company, for the latest Disney movies on icontrol, Aksh's IPTV service, that commenced services on 1 March 2009.
This is Aksh's second agreement to bring Hollywood content to icontrol subscribers, who will now have access to a wide range of highly acclaimed movies from Walt Disney Pictures, Disney / Pixar, Miramax Films and Touchstone Pictures including Oscar-winner ''Wall-E'' in addition to all-time favourites such as 101 Dalmatians, Armageddon, George of the Jungle and Face Off.
An icontrol television connection allows viewers to control television programmes at their convenience with more than 100 channels, value added services like video on demand, A-Tube (video classifieds on lifestyle, matrimonial, travel, home entertainment, etc) and icontrol Mall (shopping on television without giving credit card details).
The tie up will enable icontrol subscribers the flexibility to watch Disney movies without any advertisement at their convenience with bookmarking features at the click of a remote with rewind, fast forward and pause options. Moreover, they have the flexibility to watch a movie either at one sitting or stretch it according to their convenience.
''Entering into this agreement with Disney helps us ensure that our icontrol IPTV service has a continuous slate of outstanding movies," says Dr Kailash Choudhari, MD, Aksh Optifibre Ltd.
With the largest on-ground presence of any US studio in Asia Pacific, Disney-ABC International Television (Asia Pacific) provides programming to 160 broadcasters across 35 territories in the region and is headquartered in Hong Kong with liaison offices in Sydney, Seoul and Mumbai, and liaison personnel in Beijing.
The international television distribution arm of The Walt Disney Company, Disney-ABC International Television (Asia Pacific), is responsible for the licensing of quality feature films, network television series, ABC News programming, animation and prestigious specials such as the Academy Awards to all platforms in Asia Pacific including free-to-air, cable and satellite broadcasters, and mobile, broadband and video on demand platforms.
Rob Gilby, senior vice president and managing director, Disney-ABC International Television (Asia Pacific), says ''The Indian television and film audience is vast and sophisticated and we see huge growth opportunities in the next 5 to 10 years for new media initiatives.''
A public listed company, Aksh Optifibre is the first company to launch IPTV services in India. It has also provides IPTV services in association with MTNL in Delhi and Mumbai and with BSNL for 20 cities in north India.
Through the recent venture with BSNL the company plans to roll out and commence its IPTV services to 20 more cities in of Jammu & Kashmir, Punjab, Haryana, Rajasthan and western UP.
The company is also a large-scale manufacturer of cable and optical fibre, with one of the world's largest single location manufacturing facilities for fibre reinforced plastic rods, which goes in to manufacturing optical fibre cables.