AT&T, the second largest mobile operator in the US after Verizon Wireless, will be launching a $60 per month new unlimited talk and text plan for the company's prepaid phone service in order to keep smaller rivals from eating into its market share.
Dallas, Texas-based AT&T will offer unlimited plan for calls and text messages for $60 a month under its GoPhone pre-paid service starting12 October, where customers will be able to make unlimited calls, send texts messages, instant messaging, picture and video packages to anyone in the US.
The unlimited talk and text plan also allows customers to text friends and family in Mexico, Canada and more than 100 countries worldwide.
"We recognize GoPhone customers have a need for unlimited calling or texting without the commitment of an annual contract," said Judy Cavalieri, vice president of Prepaid Products for AT&T Mobility and Consumer Markets.
"The new unlimited talk and text package enhances our prepaid options to give customers the flexibility of a national network with no contract requirement," she added.
The company is making this prepaid plan available to customers without having to sign a contract, place a deposit or apply for a credit check. The prepaid plan does not apply to iPhone users.