ITC pioneers chlorine-free technology to kake eco-friendly paper

18 December 2008

New Delhi: lTC has introduced the environment friendly paper, "Paperkraft Premium Business Paper," which has been crafted by ITC using a pioneering technology, the first of its kind in India called "ozone treated elemental chlorine-free technology".

ITC says Paperkraft is a superior and environmentally-friendly, multipurpose paper for offices and homes, and helps consumers "go green".

Better known for its luxury hotels and top of the line cigarettes - ITC is India's largest tobacco company - the company says the paper has been launched in line with its triple-bottom line commitment to building economic, environmental and social capital for the nation.

It said development of the eco-friendly paper is an integral part of its initiatives to augment natural and resources.

The Paperkraft premium business paper is being marketed by the education and stationery products business of ITC, which has a widespread distribution network across the country, through which it delivers its student stationery products branded as "Classmate".

In terms of quality, Paperkraft is said to be the whitest and brightest 75 grams per square inch (GSM) business paper manufactured in India. A proprietory chemical treatment has enabled it to become an eco- friendly paper with a higher archival life.